WORLD MUSIC DAY – 24HOURS FACEBOOK LIVE
Concept:
The concept of World Music Day – 24hours Facebook Live was celebrated in the spirit of annual music celebration wherein Key Highlights about the Property were:
24 hours of Music. 25+ Artists. Reached over 4.9MN followers on MTV Beats and Vh1.
Event started from 12AM on 21st June 2019, and continued till 12AM of 22nd June 2019.
The studio was divided into two zones, one for the more acoustic performances setups) and one for DJ/Band set ups.
The entire shoot happened from the Facebook Studio at the Mumbai Office.
The idea was to share music that transcends language-genre-culture and brings people together from across the country. In terms of music styles we want different blends – from commercial-folk-jazz-hip hop-rap-instrumentation-fusion between ethnic and western music.
The entire setup and event co-ordination was managed by OnBoard Ideas & Innovations
Place: Facebook Office Mumbai
Challenge: The time was the challenge, as back to back artist had to be lined up and the event had to be done without any glitches
Outcome: The entire initiative planned by MTV Beats and VH1 efforts were appreciated and the entire event was LIVE, reached its target audience and the entire event was completed without any glitches.
