DRIVE-X
Concept:
Drive-Xis an on-road Van Activation initiated by Mobil Company which targeted the SME customers.
The communication helped to drive consideration for Mobil by being a partner to them as a brand.
The main agenda was to Activate Mobil lubricants in arevolutionary way of standing out from the competition and obtaining an edge by connecting at the Grass Root Level.
DriveX bus is around 40ft long and width 10ft it was an astounding success. DriveXis one of the Unique initiative done by Mobil. OnBoard Ideas handled entire OnGround Execution for multiple cities. The Bus had all the equipment’s, products of Mobil Lubricants, VR Device was used to showcase the factory which makes Lubricants, Oil and all other products, also presentation and tour of Entire Bus was executed by OnBoardIdeas’s team member in Presence of Mobil Sales representative in conducting the session at the ‘Experience Center’
Our team will ensure that the effective leads were generated through this platform and were also shared on real time basis.
Place: PAN India
Challenge: We had to take care of this Bus, its security and causing no damage, the bus had to travel through several states. Creating awarness of the DriveX bus and the Products of Mobil was also top priority and also data capture.
Outcome: DriveX was a huge success and we covered our target of making the places and people aware about DriveX and Mobil Products. The activity is still running OnGround, currently the bus is travelling in Gujarat.
